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David Newman's Strategic

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This e-book defines David's Strategic Marketing Process, and outlines the key concepts and steps that companies use to integrate it into their daily, monthly, and annual revenue-generating activities. It covers more than just the “traditional” marketing activities and integrates strategic planning, financial planning and measurement, creative development, marketing execution, and sales.

CEOs, business owners, and marketing executives can complete the Key Concepts and Steps section in each subject to improve your performance throughout the year. Transform your marketing into a powerful engine that drives your company revenue!

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